About Company

At the start of 1990, an idea was born about an independent entrepreneurial path. The GEAPRODUKT trgovsko podjetje na debelo in drobno d.o.o. company was established after an elaborate market analysis and contemplation on how to develop an entrepreneurial concept with low capital and a lot of will, which will lead into quick growth and safe business. The company was established 1 March 1990.

Even in the beginning, we specialised in marketing fresh fruit and vegetables; at first as a wholesaler, and after 6 years of business we expanded to 6 retail trades, focusing on the offer of fresh fruit and vegetables as well as other foodstuff and beverages. The increasing concentration of chain shops in the Slovenian market dictated a change in our business model – we transformed into completely wholesales company. During the years, we have developed a delivery service to the buyers of various sales segments.
It is with diligent work, the right decisions and careful management of available resources that we have developed from a small entrepreneurial opportunity to the largest distribution company, specialising in fresh fruit and vegetables in Slovenia. We are proud to be classified among the 10 largest distributors of fresh fruit and vegetables in Europe.

The 31 years of business has included adapting, changing, supplementing and improving. During this time we remained true to our slogan: “When pleasures are not sinful”.

Our life, our work and our focus are constantly revolving around fresh fruit and vegetables. Enjoying fresh fruit is not a sin, it is a directive of a healthy lifestyle.

Today, we are a successful family company, specialising in the distribution of fresh fruit and vegetables. We develop our own production and processing. We stimulate the sales of dried, packed and canned fruit, vegetables and nuts. We offer the buyers in Slovenia and neighbouring countries quality goods and top delivery service, e-supported business collaboration, fresh Cash & Carry selection in our warehouses in Ljubljana, Maribor and Koper, as well as the comfortable option of shopping from home at our online shop.

We are a contemporary company with business leadership of the younger generation, who is dedicated and focused on developing a modern business model.

We are a trading and service company, we are a producer and a processor, we are the GEAPRODUKT d.o.o. company, performing the following activities:

supplying the Slovenian market and markets of neighbouring countries,
import and export,
buying homemade produce,
warehousing of goods in our own cold storage and ripening facilities, equipped with the latest technology,
Cash & Carry for legal entities,
production of microgreens, herbs and perennials,
production of fruit and vegetables,
www.geadostava.si online shop,
comprehensive logistics guaranteeing safe delivery to our buyers’ homes.

We offer our buyers a diverse selection of products by different brands and various programmes:
fresh fruit and vegetables from different productions:
conventional production,
ecological and integrated production,
production in accordance with the selected quality of Slovenia principles,
cleaned, cut and packed fresh fruit and vegetable from own production,
microgreens, herbs and edible flowers from own production,
canned fruits and vegetables,
dried fruit and nuts.

We collaborate with companies from 47 countries over 6 continents. The most authentic relationships we have are with Slovenian producers of fruit and vegetables. We collaborate with over 300 local producers. Their efforts and perseverance are incredible. It is almost unbelievable that we have Slovenian products as part of our offer every day. Despite the cold, drought, floods and heat from the fields, processing or warehouses, they deliver the agreed local and seasonal goods.
The GEAPRODUKT team’s sustainable attitude is depicted in respecting the generation, which created and developed our company in preserving their values and relationship to work, other people and the environment. In our work and life, we swear by quality and strict consideration of instructions. We are open to innovation, which enables flexibility to everything that comes on our path. Our everyday situation includes behaviours that which positively affect preserving the natural environment and careful waste disposal.

We monitor the quality of our products and services on a daily basis, and we try to keep our buyers satisfied with our products that are safe for their health and the health of their buyers. Our efforts are expressed with external annual controls. We are certified for:
warehousing, packing, distribution and sales of ECOLOGICALLY PRODUCED fruit and vegetables, herbs, mushrooms, nuts, seeds, eggs and dried fruits;
warehousing, distribution and sales of fruit and vegetables marked with the SELECTED QUALITY OF SLOVENIA sign;
the own production of microgreens is implemented in accordance with the GLOBALG.A.P. instructions, and we have acquired the GGN 4063061430878 certificate, which confirms it;
we collaborate with producers and develop production with the intention of a GLOBALG.A.P. certification system,
we have the IFS FOOD Standard certification;
in 2021 we plan on introducing the ISO 9001:2015 quality standard;
and we are preparing to acquire the “socially responsible employer” certificate.

We function in a business environment that annually keeps expanding in the field of supply as well as sales. Our role in the market is to constantly search for work and innovation enthusiasts who are willing to share and build our success story with us. In the sales department, we are looking for companies with long-term plans; in procurement we are looking for producers with plans of close and long-term collaboration. We develop partnerships in all areas.

Our buyers are chains of shops, the HORECA systems (hotels, restaurants, caterings), budget users (day-care centres, hospitals, senior citizen centres, army bases, prisons), retailers, cooperates and private buyers. We deliver goods to 500–900 different locations daily, and the number of our active buyers is 5,000.
The health and satisfaction of our buyers are the key elements for us. Our online shop (www.geadostava.si) is intended for all households and it contains tasty products as well as great recipes and useful information on nutrition and health.

We mostly collaborate with fruit and vegetable producers, and our very important partners are the transport providers that perform services for us. We have a number of suppliers for auxiliary material and equipment. We collaborate with repair services for cooling equipment, vehicles and labour machinery. We would also like to mention contractual partners for a clean environment and supply of different energy sources.

We confirm our position as one of the leading companies in the field of distribution of fresh fruit and vegetables on daily basis.
The vision of our company is strengthening the role of the leading subject in the area of fruit and vegetable distribution to all market areas of Slovenia and other neighbouring countries. The company follows a fundamental business objective to create a comprehensive management of business quality and a business plan of the following years is adjusted to this notion.